About
Made by a used-car business, for used-car businesses.
Car Central is made by River Rat Enterprises Inc., a North Carolina used-car business. We built the tools we wanted: a dealer system that works from a phone on the lot, fills in the real paperwork, and shows what each car actually makes.
What we believe
- One honest price. Every feature and every user, with no add-on fees and no contract.
- Show the whole price. Buyers should see what a car costs, with the dealer's fees up front.
- Keep customers' information safe. Sensitive records are encrypted, and you can see who opened what.
- Your data is yours. Export it any time.
Two sites, one system
SellCarCentral is where dealers run their business. BuyCarCentral is where shoppers find cars from dealers and private owners.